Pure Adrenalin · Est. 2018
Porsche through the Alps. Supercars on the Riviera.
Two productized driving tours in Europe — a 5-day Porsche journey from Munich into the Alps with a helicopter flight included, and a 3-day Côte d'Azur long-weekend from Monte Carlo Bay. Personally guided by Niro Sharon.
Two tours · 2026 season
Drive the Alps. Drive the Riviera.
5 days · Germany · Austria · Italy
Porsche Europe
Munich → Tyrolean Alps → South Tyrol → Grossglockner → Salzburg → Munich. Five hotel nights, ~1,000 km, helicopter flight over the Alps included. From €4,990 per person.
Full itinerary →3 days · France · Italy
Tour de Côte d'Azur
Long-weekend driving from Monte Carlo Bay. Porsche 911 or Mercedes-AMG SL63. St Tropez for lunch, San Remo for the day, Jimmy'z for the night, Col de Turini at dawn. From €4,500 per person.
Full itinerary →For companies
Custom incentive programs, designed per company.
For sales teams, executive cohorts, channel partners and reward programs. Sample budgets reference the productized tours. We quote each program individually after a short discovery call.
The operator
Niro Sharon guides every departure himself.
Twenty years of running these specific routes from a Tel Aviv office. Niro picks the hotels, books the restaurants, drives the lead car. There is no roster of tour managers — every guest gets the founder for the full week or weekend.
More about NiroFrequently asked
Before you reserve.
- What tours does Pure Adrenalin run?
- Two productized tours. The flagship is a 5-day Porsche Europe tour from Munich through the Austrian and Italian Alps, including a private helicopter flight, from €4,990 per person double sharing. The second is a 3-day Tour de Côte d'Azur long-weekend from Monte Carlo Bay in a Porsche 911 or Mercedes-AMG SL63, from €4,500 per person. Custom corporate incentive programs are designed per company on request.
- Who leads the tours?
- Niro Sharon — founder of Pure Adrenalin — personally guides every departure of both tours. From airport pick-up to the closing dinner. Twenty years of curating these routes.
- What is included in the price?
- For the Porsche Europe tour: the Porsche 911, five hotel nights (Interalpen Tirol, Quellenhof, Secret Solden, Laschenskyhof, Roomers Munich), two meals a day, fuel, tolls, airport transfers, the helicopter flight, and the private guide. For the Côte d'Azur tour: the Porsche or Mercedes, three nights at Monte Carlo Bay on half-board, fuel, tolls, the VIP airport transfer, and the private guide.
- What if I have never driven a Porsche or supercar before?
- Most guests have not. We brief on the car at handover, drive the first morning at a relaxed pace, and stay in radio contact throughout. Confidence builds by day two. The routes are not technical in the racing sense — they are scenic alpine and coastal driving.
- Do you organise tours for companies?
- Yes — custom-designed incentive trips for sales teams, executives, channel partners and other corporate cohorts. We have run programs across a range of industries (a sample is on the Incentive page). Each program is quoted individually based on group size, dates and the business outcome the company is trying to move.
Reserve · 2026 season
Two tours. Limited departures.
Email or WhatsApp Niro directly. Most reservations are confirmed within 48 hours.