Pure Adrenalin · Est. 2018
The driving experiences worth flying for.
Curated supercar tours across Europe. Porsche, Ferrari, Lamborghini, McLaren. Five-star hotels. The roads you've heard of and the ones you haven't. Personally guided by Niro Sharon.
Two flagship routes · 2026 season
Drive the Alps. Drive the Riviera.
7 days · Germany · Austria · Italy
Porsche Europe
Munich to Lake Como through the Tyrolean Alps and Dolomites. Five-star only — Bayerischer Hof, Alpenhof, Villa d'Este. Stelvio. Grossglockner. Sella.
See itinerary →5 days · France · Italy
Supercar Côte d'Azur
St Tropez through Monaco to Portofino. Ferrari and Lamborghini. Hôtel du Cap-Eden-Roc, Louis XV, Jimmy'z. The coastal road that made the genre.
See itinerary →For companies
The incentive trip your top performers will talk about for years.
We build private programs for sales kickoffs, executive retreats, channel-partner rewards and vertical-specific incentives. Groups of 8–30. Europe.
Sales Incentive
President's Club / top-performer reward trips that change quota attainment the year after.
Executive Retreat
Private, off-the-record bonding for C-suite and boards. No public exposure. No phones at dinner.
Insurance & Financial
MDRT, top producers, private bankers, wealth managers. The historical home of incentive travel.
Tech Sales Kickoff
Annual kickoffs and channel rewards for SaaS, cloud and tech-platform organisations.
The operator
Niro Sharon picks the hotels, chooses the roads, books the restaurants.
Twenty years of driving the same roads, staying in the same hotels, eating in the same restaurants — until they earned their place on a Pure Adrenalin itinerary. Most tour companies outsource. Niro does it himself. That is the product.
More about NiroFrequently asked
Before you reserve.
- What does a Pure Adrenalin tour include?
- Everything you'd want — and only that. A curated supercar (Porsche 911, Cayman GTS, Ferrari, Lamborghini or McLaren depending on tour), all five-star hotel nights, every dinner, fuel, tolls, and a personal guide. Flights and travel insurance are the only items not included.
- Who curates the routes and hotels?
- Niro Sharon, founder of Pure Adrenalin, personally selects every road, every hotel, and every restaurant on every tour. He has driven these routes for twenty years and updates them every season.
- How many people per tour?
- Tours run with 4–12 guests in 2–6 cars. Small enough for genuine intimacy at dinner, big enough for the energy of a real driving group.
- What if I have never driven a supercar before?
- Most of our guests have never owned one. We brief on every car at handover, drive the first morning in convoy at a relaxed pace, and stay in radio contact throughout. Confidence builds by day two.
- Do you organise tours for companies?
- Yes — incentive trips for sales teams, executive retreats, channel partner rewards, and vertical-specific programs (insurance, financial services, tech, pharma, real estate). See the Incentive section for details.
Reserve · 2026 season
Two flagship routes. Limited departures.
Each tour runs 4–12 guests across the season. Reservations open now for Porsche Europe and Côte d'Azur.