As seen on Israeli television

Pure Adrenalin

Twenty years of curated supercar journeys across Europe — for individuals, executive groups, and companies who travel for the experience as much as the road.

Hebrew · Israeli television feature on the supercar journeys Pure Adrenalin produces in Europe.

A history measured in road, not advertising

Twenty years on the road

Our story

Two decades of European driving

Pure Adrenalin started with one simple conviction: the best way to see Europe is from behind the wheel of a car you'd never normally drive, on roads built before satellite navigation existed, between hotels that have been hosting travellers for a hundred years.

What began as a small annual tour for friends has grown into one of Israel's most respected supercar-tour operators. Today we produce two flagship recurring tours — Porsche Europe through the Alps and Riviera Velocity from Milan to Monte Carlo — together with private custom programmes for companies, executive groups, and high-net-worth individuals who travel the world for a living.

Every tour is led personally by our guides from arrival to airport drop-off. There is no on-the-road customer-service phone number to call. Whatever happens during the week, the person handling it is in the car next to yours.

A Pure Adrenalin tour photographer at work in the Alps
Pure Adrenalin lineup before departure

On the road with you

Doron "Motorhead"

Pure Adrenalin's lead guide for the Riviera Velocity tour and many of our private programmes. Doron has spent two decades inside European supercar culture — a known voice in the Italian and German driving community, with a personal network that opens doors into restaurants, hotels and private collections that don't take walk-ins.

On the road, he leads the convoy. Off the road, he handles the things you didn't know to ask for.

Trusted by

Two decades. Hundreds of groups.

Coca-Cola, Tara, Sirius Electronics, Harel, Migdal, Ackerstein, Samsung Air Conditioning — and many more — have brought their executive teams, leadership groups and incentive winners on Pure Adrenalin productions across Europe.

For closed-group productions, write to office@pure-adrenalin.com or call 03-52-52-526.

Speak with us

Tell us the dates you'd like to drive and which world calls — we come back within 24 hours.