Incentive · Sales
President's Club trips that move next-year quota.
Five-day supercar incentive programs across Europe for 12–18 top performers. Porsche or Ferrari. Five-star throughout. CEO presence designed-in. The trip your top sales people will be unable to top.
Enquire about a 2026 programWhat we know about sales incentive trips after twenty years
The trips that work are designed for one outcome: next year, your top performers stay and over-perform again, and the year-2 cohort wants in. The trips that don't work are designed to be photogenic.
The five design choices that change outcomes
- Cohort 12–18. Below 12 the room is thin. Above 18 names start blurring. Split larger groups into two weeks.
- CEO full-week. Not fly-in. The single biggest multiplier on incentive value is CEO presence for the duration. We work on calendar framing to make this possible.
- Senior-IC time. Unstructured time between CEO/CRO and ICs. Day three dinner is typically where the strategic conversations happen.
- Partner program. Many top performers bring a spouse. Trips that treat the partner as an afterthought under-deliver. We design parallel partner experiences.
- The Year-After mechanic. A printed book or film arrives at each participant's home week six. A reunion dinner at month six. Cost: a fraction of the trip. Impact: doubles retention.
How we cost a sales incentive program
For a 5-day, all-inclusive, five-star supercar program in Europe:
- €18,000–€22,000 per person — entry tier (Cayman GTS or Porsche 911 Carrera, four-star-plus hotels, one Michelin dinner).
- €22,000–€28,000 per person — flagship tier (911 GT3 or Ferrari Roma, five-star throughout, two Michelin dinners).
- €28,000–€38,000 per person — bespoke tier (rare cars, full custom routes, dedicated photographer/videographer).
Pricing is per-person at typical group sizes. We bill at milestones — 25% on confirmation, 50% at T-90 days, 25% at T-30 days. We sign master service agreements for multi-year programs.
The pre-call questionnaire
Before our first call, we send you an eight-question questionnaire (12 minutes to fill in). It covers: cohort size and seniority mix, target dates, CEO availability, partner attendance assumption, business outcome you're trying to move, and budget parameters. The questionnaire tells us within one call whether we're the right operator for your company. If we're not, we'll tell you who is.
Before you enquire
Frequently asked.
- What's the right group size for a President's Club / sales incentive trip?
- 12–18 is the established sweet spot. Below 12, the room feels thin. Above 18, dinner dynamics fragment and breakout time suffers. For top-10% reward cohorts at companies with >50 reps, we recommend splitting into two cohorts and running two separate weeks.
- Should the CEO attend a President's Club trip?
- Yes — full week, not fly-in. The single biggest multiplier on sales incentive ROI is CEO presence for the duration. Fly-in CEOs (one dinner, then gone) under-deliver and signal that the trip isn't worth their week. We work with companies on calendar framing to make a full-week CEO trip possible.
- What does a 5-day sales incentive program in Europe actually include?
- Five days, four nights at five-star hotels. Two driving days (Porsche or Ferrari, with a mid-week car swap), two coastal/scenic days. All dinners, including one Michelin three-star evening. Lead and sweep vehicles. CEO Q&A dinner on day three. Optional partner program (spa, art, gastronomy). Programs are €18,000–€28,000 per person, all-in.
- How do we measure the ROI of a sales incentive trip?
- We don't promise specific numbers, but companies that treat the trip as a leadership investment (CEO presence, designed senior-IC interaction, post-trip reunion dinner six months later) tend to see 12–25% quota attainment lift in the cohort the year after. The bigger ROI mechanic is retention — your top 10% stays, and your existing top performers tell candidates about the trip when recruiting.
- What if our sales kickoff and incentive trip should be combined?
- Combined SKO + incentive is a strong format. We structure programs as 'reward + reset': 3 days of pure incentive (driving, dining, social), 1–2 days of structured strategy session (annual plan, new product roadmap, segment alignment). The combination is significantly more cost-effective than two separate events and the storytelling persists better.
Next step
Send us a one-paragraph note.
Headcount range, target month, rough business outcome. We come back within 48 hours with the questionnaire and an indicative budget.