Incentive · Tech · SKO
The Sales Kickoff your reps will renew at the company for.
Five-star supercar SKOs and incentive trips for SaaS, cloud and enterprise tech companies. Reward and strategy, on the same week, without one diluting the other.
Enquire about a 2026 programWhy tech SKOs need a different design
Tech sales orgs run a different calendar from most industries. The annual kickoff is a strategy reset and a recognition event in the same week. Most operators treat the strategy portion as a tax on the recognition portion; the reps notice, and the kickoff becomes an event they tolerate rather than one they remember.
We design the inverse. Structured content is built into the rhythm of the week — a vineyard working session that doesn't feel like a meeting room, a road-side product roadmap conversation between two cars, an over-dinner CEO Q&A. The reps come back with both the new plan and the conviction to execute it.
Patterns that work for tech
Annual SKO: 5-7 days. 50-60% reward, 40-50% structured. Cohort 14-22 reps. €20,000-€30,000 per person.
Top-quartile reward only: 4-5 days. 90% reward, 10% strategy. Cohort 8-14 top reps. €22,000-€32,000 per person.
Co-funded partner SKO: 5 days with one major channel partner (Microsoft/AWS/Salesforce). Branding negotiated per partner. Custom pricing.
What we won't do
We don't run programs that try to fit 50 people into a single week — the dynamics don't work and the reps know it. We don't run programs where the CEO comes for one dinner. We don't run programs where the structured content is a 4-hour Powerpoint marathon on the morning of day two. If any of these are non-negotiable in your spec, we're not the right operator.
Before you enquire
Frequently asked.
- How is a tech sales kickoff different from a generic incentive trip?
- SKO trips combine reward with content — typically 60-70% reward (driving, dining, social) and 30-40% structured strategy (annual plan, product roadmap, segment alignment, new compensation rollout). The trips that work treat the structured content as part of the experience, not a tax on it. We design the working blocks to feel earned, not endured.
- What cohort size works for tech SKOs?
- For a single-cohort SKO: 14-22 reps. Larger organisations (50+ reps) typically split into two cohorts and run two separate weeks. The split-cohort model lets each rep get senior leadership time that wouldn't scale at the larger headcount.
- When in the calendar do tech SKOs run best?
- Q1 (Feb-Mar) for the annual kickoff frame, or Q3 (Sep) for mid-year reset programs. Q2 is awkward in B2B SaaS calendars; Q4 conflicts with end-of-quarter close. Pre-COVID convention was Q1; that remains the strongest slot for top-down strategic kickoffs.
- Do you accommodate partner-program co-branding?
- Yes. Programs co-funded by partners — Microsoft Azure tier rewards, AWS Marketplace partner trips, Salesforce partner kickoffs — are a substantial fraction of what we run. We handle the partner approval process and co-branding artifacts.
Next step
The brief we want.
Reps eligible, target window, the strategic theme of next year, partner co-funding if any. We come back within 48 hours.